The Marketing Plan Handbook, 5th Edition
In stock$38.50
Book FormatEbook
1
SKU:GC-2708635527
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The Marketing Plan Handbook, 5th Edition
$38.50
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Book Details
- Author: Marian Burk Wood
- Publisher: Pearson
- Edition: 5th Edition
- eBook ISBN: 9780133560053, 0133560058
- Print ISBN: 9780133078350, 0133078353
- Other ISBNs: 9780133250862, 9781292021676, 9780133079418, 9780133078459
Product Details
TypeBook
SKUGC-2708635527-BOOK
TagsNew Arrivals, Business & Management
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