Strategy for the Corporate Level: Where to Invest What to Cut Back and How to Grow Organisations with Multiple Divisions
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Strategy for the Corporate Level: Where to Invest What to Cut Back and How to Grow Organisations with Multiple Divisions
$30.00
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses: normally referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decision that only corporate-level managers can make: - what businesses or markets to enter - how much to invest in each business - how to select, interact with and guide the managers of these businesses - what activities to centralise at the corporate level Corporate-level Strategy includes additional online resources and provides managers and executive students with all the tools they need to make and review effective corporate strategy across a range of organizations.
Book Details
- Author: Andrew Campbell
- Publisher: Jossey-Bass
- eBook ISBN: 9781118818367, 1118818369
- Print ISBN: 9781118818374, 1118818377
Product Details
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