Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4th Edition by Kevin Lane Keller
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Book FormatEbook
1
SKU:258472_7901166
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4th Edition by Kevin Lane Keller
$23.99
Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.?In? ? Strategic Brand Management: Building, Measuring, and Managing Brand Equity ? , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.?
Book Details
- Edition: 4th Edition
- ISBN-13: 0132664257
- ISBN-10: 0132664259
Product Details
TypeBook
SKU258472_7901166-BOOK
TagsNew Product 1, Business & Management
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