Social Media Marketing, 4th Edition

**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."??? TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the?Case Zone?, including Tik Tok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected You Tube video playlists, additional case studies, further weblinks, Power Point slides and Testbank. A must-have text for those studying social media marketing.Social Media Marketing 4th Edition is written by Tracy L. Tuten and published by Sage Publications Ltd (UK). ISBNs for Social Media Marketing are 9781529738018, 1529738016 and the print ISBNs are 9781529731989, 1529731984. Additional ISBNs include 9781529737127, 9781529731996, 9781529736229.