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Services Marketing: Concepts Strategies & Cases 5th Edition

Services Marketing: Concepts Strategies & Cases 5th Edition

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$31.50
Book FormatEbook
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SKU:GC-7855044775
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Services Marketing: Concepts Strategies & Cases 5th Edition

Services Marketing: Concepts Strategies & Cases 5th Edition

$31.50

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products.

Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and"other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Book Details

  • Authors: K. Douglas Hoffman, John E.G. Bateson
  • Publisher: Cengage Learning
  • Edition: 5th Edition
  • eBook ISBN: 9781305855595, 1305855590
  • Print ISBN: 9781337467834, 1337467839
  • Other ISBNs: 9781285429786, 9781305644724, 9780357671306, 9781337259712, 9780357695760, 9781337029933

Product Details

TypeBook
SKUGC-7855044775-BOOK
TagsNew Book, Business & Management

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