Research Methods in Health Promotion, 2nd Edition

Research Methods in Health Promotion, Second Edition, provides students and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion.

The book breaks the sometimes-daunting process of research into simple and well-defined steps, encouraging the student to think about research as a sequential process. This new edition includes more about basics of social science research, an added emphasis on environmental and global health examples, new chapters (participatory research, survey research, and qualitative data analyses), and expansion of coverage of sampling. Each chapter will have defined learning objectives, bolded key terms, and a glossary. Also, this new version will be a coauthored textbook, without contributors.

Readers of this book will be able to:.?

Understand the role of science in public health and, specifically, in health promotion Critically evaluate the use of research for application to public health problems Critically evaluate the ethics, design, analysis, and interpretation of research Describe key elements, overall function, general utility, and appropriate application of research designs in health promotion Identify and understand the key components of research studies Understand measurement issues and sampling techniques as applied to health promotion research Analyze, and interpret the results of experimental and survey research designs most often used in public health Identify limitations of research studies Understand the process of publishing a research report and constructing a research proposal

Book Details

• Author: Laura F. Salazar, Richard A. Crosby, Ralph J. Di Clemente
• Publisher: Jossey-Bass
• Edition: 2nd Edition
• eBook ISBN: 9781118448427, 1118448421
• Print ISBN: 9781118409060, 111840906X