Reaching Audiences: A Guide to Media Writing, 6th Edition

A brief yet thorough guide to correct, clear writing for the media.

This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more.

To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: My Search Lab does not come automatically packaged with this text. To purchase My Search Lab, please visit: www.mysearchlab.com or you can purchase a Value Pack of the text + My Search Lab (at no additional cost): Value Pack

Book Details

• Authors: Jan Johnson Yopp, Katherine C. McAdams
• Publisher: Pearson
• Edition: 6th Edition
• ISBN-13: 9780133829945
• ISBN-10: 0133829944
• eBook ISBN: 9780133559132, 0133559130
• Print ISBN: 9780205874378, 0205874371
• Other ISBNs: 9780205943760, 9780205875825