Principles of Marketing

The Principles of Marketing teacher manual and student textbook is more than just a textbook: Mujo Learning Systems delivers complete digital marketing curriculum for an instructor led course online or in class.

All courses include minute by minute lesson plans, online Teacher Training Platform with 100's of instructional videos, PowerPoint slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our SEO, Strategic Web Design and e-Commerce, and CRM Marketing Automation textbooks. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals today.

Principles of Marketing covers all the key elements working with ethics, buyer personas, value proposition, branding, KPI's, strategy, pricing, revenue modeling, market research, trends, P's and C's and more. DISCOVER ALL OUR Content: Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design and e-Commerce, Writing for the Web, Search Engine Optimization (SEO), CRM Marketing Automation, Writing Digital Media Content, Big Data Analytics and Reporting, and Principles of Marketing. Excellent content for entrepreneurship, business, technology, and marketing programs.

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Book Details

• Author: David Shaw
• Publisher: Mujo Learning Systems
• eBook ISBN: 9781998798032, 1998798038
• Print ISBN: 9781998798049, 1998798046