Online Marketing Fundamentals

The Online Marketing Fundamentals textbook is MORE THAN JUST A TEXT BOOK: Mujo Learning Systems delivers complete curriculum for an instructor led course.

All courses include minute by minute lesson plans, online Teacher Training Platform with 100's of instructional videos, PowerPoint slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our SEO and Strategic Web Design books. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals. Online Marketing Fundamentals introduces students to both the best practices and to the common foundation of digital marketing and branding.

The textbook also includes an introduction to the main tools that digital marketers are using in the field today which include SEO, PPC, email marketing, and much more. In addition, students will create a brand style guide upon course completion.

Topics covered in this digital marketing book include; branding, unique selling propositions, visual aspects of selling, what is an audience, reach, successful digital marketing campaigns, CRM ( customer relationship management ), keywords, SEO ( Search Engine Optimization ), S.M.A.R.T digital marketing goals, search engines, ethics of social media and digital marketing, privacy laws, marketing budgets, seasonal marketing opportunities, PPC (pay per click), how to succeed in the e-marketing field and many more.

DISCOVER ALL OUR COURSES: Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, Writing for the Web, Search Engine Optimization (SEO) and new courses on the way. Excellent for entrepreneurship, business, technology and marketing programs.

Book Details

• Author: Adam Wilkins
• Publisher: Mujo Learning Systems
• eBook ISBN: 9781988940472, 1988940478
• Print ISBN: 9781988940489, 1988940486