Media Strategy & Planning Workbook, Third Edition: How to Create a Comprehensive Media Plan
In stock
Media Strategy & Planning Workbook, Third Edition: How to Create a Comprehensive Media Plan
$28.98
The Third Edition of the Media Strategy & Planning Workbook is designed to help students understand the multifaceted business of paid media planning and master the complete execution of the paid media process. With its clear organization, comprehensiveness, examples, case studies, and hands-on exercises, the book prepares readers for an entry-level media position by exposing them to the information and tasks they will encounter - including what a comprehensive media plan should look like, how to get there, and what's involved once the plan is approved.
"Learn by doing" is the book's fundamental philosophy. Each chapter concludes with numerous hands-on exercises that provide opportunities for readers to apply sophisticated decision tools and concepts. ISBN: 978-1733934473
Product Details
You May Also Like
View all →
Advances in Computer Science and Information Technology: First International Conference on Computer Science and Information Technology, CCSIT 2011, Bangalore, India, January 2-4, 2011. Proceedings, Part I
Designing Democracy Re-education and the America Houses (19451961)- The American Information Centers and their Involvement in Democratic: Re-education in Western Germany and West Berlin from 1945 to 1961
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the AHFE 2016 International Conference on Neuroergonomics and Cognitive Engineering, July 27-31, 2016, Walt Disney World®, Florida, USA
