Marketing Strategy: Text and Cases 7th Edition
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Book FormatEbook
1
SKU:GC-5639760539
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Marketing Strategy: Text and Cases 7th Edition
$29.50
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Book Details
- Authors: O. C. Ferrell, Michael Hartline
- Publisher: Cengage Learning
- Edition: 7th Edition
- eBook ISBN: 9798214348438
- Print ISBN: 9781305631564, 1305631560
- Other ISBNs: 9781337486002, 9781337296519, 9780357039236, 9781337655750, 9780357693445
Product Details
TypeBook
SKUGC-5639760539-BOOK
TagsNew Book, Business & Management
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