Management Decision-Making Big Data and Analytics
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Management Decision-Making Big Data and Analytics
$16.00
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including: - Big data - Analytics - Managing emerging technologies and decision-making - Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Book Details
- Authors: Simone Gressel, David J. Pauleen, Nazim Taskin
- Publisher: Sage Publications Ltd (UK)
- eBook ISBN: 9781529738285, 1529738288
- Print ISBN: 9781526492012, 1526492016
- Other ISBNs: 9781526492005, 9781529736496, 9781529737387
Product Details
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