Internet Marketing, 4th Edition
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SKU:GC-3294989037
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Internet Marketing, 4th Edition
$26.50
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. |9780357638576, 1337385611|0357638573, 9781337385619, 9780357638576, 9780357033883, 1337385611, 0357033884.
Book Details
- Authors: Debra Zahay, Mary Lou Roberts
- Publisher: Cengage Learning
- Edition: 4th Edition
- eBook ISBN: 9780357441275, 0357441273
- Print ISBN: 9780357441275, 0357441273
- Other ISBNs: 9781337385619
Product Details
TypeBook
SKUGC-3294989037-BOOK
TagsNew Arrivals, Computer Science & IT
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