International Business: The Challenges of Globalization, 10th Edition

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship.

It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur. NOTE: The Print Offer, available exclusively to My Lab? users, features the same content as the traditional bound text in a convenient, 3-hole-punched, loose-leaf format. It does not include access to your My Lab course. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.International Business: The Challenges of Globalization 10th Edition is written by John J. Wild; Kenneth L. Wild and published by Pearson. ISBNs for International Business are 9780137653379, 0137653379 and the print ISBNs are 9780137474714, 0137474717. Additional ISBNs include 9780137653355, 9780137653287, 9780137474745.