Integrated Advertising, Promotion, and Marketing Communications, 9th Edition
In stock
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition
$38.50
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world.
It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-???life situations, you'll understand the vital links marketers use to connect and interact with customers.Integrated Advertising, Promotion, and Marketing Communications 9th Edition is written by Kenneth E Clow; Donald E Baack and published by Pearson. ISBNs for Integrated Advertising, Promotion, and Marketing Communications are 9780135589595, 0135589592 and the print ISBNs are 9780135589809, 0135589800. Additional ISBNs include 9780135590126.
Product Details
You May Also Like
View all →
Advances in Computer Science and Information Technology: First International Conference on Computer Science and Information Technology, CCSIT 2011, Bangalore, India, January 2-4, 2011. Proceedings, Part I
Designing Democracy Re-education and the America Houses (19451961)- The American Information Centers and their Involvement in Democratic: Re-education in Western Germany and West Berlin from 1945 to 1961
Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the AHFE 2016 International Conference on Neuroergonomics and Cognitive Engineering, July 27-31, 2016, Walt Disney World®, Florida, USA
