Innovation for Entrepreneurs
In stock$105.00
Book FormatEbook
1
SKU:GC-8871711491
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Innovation for Entrepreneurs
$105.00
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe.
This textbook includes guidance in developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.
Book Details
- Author: Marc H. Meyer, Chaewon Lee
- Publisher: Edward Elgar Publishing
- eBook ISBN: 9781800375109, 1800375107
- Print ISBN: 9781800375093, 1800375093
Product Details
TypeBook
SKUGC-8871711491-BOOK
TagsNew Arrivals, Business & Management
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