Industrial Design Competition and Globalization
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SKU:GC-4934746096
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Industrial Design Competition and Globalization
$20.00
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Book Details
- Author: G. Rusten
- Publisher: Palgrave Macmillan
- eBook ISBN: 9780230274037, 023027403X
- Print ISBN: 9780230203495, 0230203493
- Other ISBNs: 9781349301324
Product Details
TypeBook
SKUGC-4934746096-BOOK
TagsNew Book, Engineering & Technology
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