E-Health Two-Sided Markets: Implementation and Business Models

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to e Health.

Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in e Health services.

• Presents guidelines that can be used as examples of pros and cons in two-side markets
• Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for e Health implementation
• Includes examples of business models applied in two-side markets, diminishing external effects and failures

Book Details

• Author: Vivian Vimarlund
• Publisher: Academic Press
• eBook ISBN: 9780128054413, 0128054417
• Print ISBN: 9780128052501, 0128052503