Cross-Cultural Consumer Behavior 1st Edition
In stock$27.50
Book FormatEbook
1
SKU:GC-8822922159
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Cross-Cultural Consumer Behavior 1st Edition
$27.50
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers' buying behavior.
Book Details
- Author: Katja Gelbrich
- Publisher: Edward Elgar Publishing
- Edition: 1st Edition
- eBook ISBN: 9781803923185, 9781803923192, 1803923199
- Print ISBN: 9781803923185, 1803923180
Product Details
TypeBook
SKUGC-8822922159-BOOK
TagsNew Book, Business & Management
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