Consumer Behavior in Action: Real-life Applications for Marketing Managers

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points.

Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior. |9781317473831|9781322878812|9781315705439|9781317473824, 1317473841|1317473833|1322878811|1315705435|1317473825, 9780765620903|9780765629111|9780765627889, 0765620901|0765629119|0765627884, 9780765620903|9780765629111, 0765620901|0765629119, 9780765620903, 0765620901.

Book Details

• Author: Geoffrey Paul Lantos
• Publisher: Routledge
• eBook ISBN: 9781317473831, 1317473833
• Print ISBN: 9781315705439, 1315705435
• Other ISBNs: 9781317473848