Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition
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Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition
$35.00
Concepts and Application of Consumer Behavior for Marketing Students and Professionals: In this book, we describe, dissect, and discourse about human behavior in the world of goods - how we make our brand choices and then weave them into the tapestry of our lives to construct our identities.
Among its distinguished peer of books that excel in cutting-edge theory, the book's distinction is in making its prose enchanting for students. So that students will actually read, eagerly, a thing called "textbook." Authors: Jill Avery (Harvard), Robert Kozinets (USC), Banwari Mittal (NKU), Priya Raghubir (NYU), and Arch Woodside (Boston College)
Additional ISBNs include 978-0-979-1336-7-1.
Book Details
- Author: Jill Avery
- Publisher: Open Mentis
- Edition: 4th Edition
- eBook ISBN: 9780979133671, 097913367X
Product Details
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