Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Social Media and Online Brand Communities
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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Social Media and Online Brand Communities
$110.00
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development.
The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage.
Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes. Additional ISBNs 1466665955, 1466665971, 9781466665958, 9781466665972_
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