Business Marketing Management: B2B, 13th Edition
In stock
Business Marketing Management: B2B, 13th Edition
$31.50
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing - omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing.
Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes.
This edition ties concepts to real-world decision making and to best practices.
Additional ISBNs for this include 9780357718285, 9780357718278.
Book Details
- Author: Michael Hutt
- Publisher: Cengage Learning
- Edition: 13th Edition
- eBook ISBN: 9798214339160
- Print ISBN: 9780357718230, 0357718232
Product Details
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