Business Experiments with R

A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide and explores the fundamentals of experiment business designs.

The book fills a gap in the literature with its discussion of business statistics, addressing issues such as small samples, lack of normality, and data confounding. The author-a noted expert on the topic-puts the focus on the A/B tests (and their variants) that are widely used in industry but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions.

The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation laid in Part I and expands on multivariable testing.?today's companies use experiments to solve a broad range of problems, and Business Experiments with R is an essential resource for any business student. This important text:

• Presents the key ideas that business students need to know about experiments
• Offers a series of examples, focusing on specific business questions
• Helps develop the ability to frame ill-defined problems and determine what data and types of analysis provide information about each problem
• Contains supplementary material, such as data sets available to everyone and an instructor-only companion site featuring lecture slides and an answer key

Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Book Details

• Author: B. D. McCullough
• Publisher: Wiley-Blackwell
• eBook ISBN: 9781119689881, 1119689880
• Print ISBN: 9781119689706, 1119689708
• Other ISBNs: 1119689872, 9781119689874