Basic Marketing Research with Excel, 3rd Edition
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Basic Marketing Research with Excel, 3rd Edition
$43.50
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. - The ISBN above is just for the standalone book, "if you want the book/IBM" SPSS? 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM? SPSS? 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM? SPSS? 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel.
Book Details
- Authors: Alvin C. Burns, Ronald F. Bush
- Publisher: Pearson
- Edition: 3rd Edition
- eBook ISBN: 9780133468977, 0133468976
- Print ISBN: 9780135078228, 0135078229
- Other ISBNs: 9780132598965, 9780132998284, 9780135078273
Product Details
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